Post by account_disabled on Feb 24, 2024 10:50:38 GMT 1
The medical and healthcare sector in Italy is among those in which there is a constantly increasing demand and a situation of general growth, not only due to the new sensitivity and attention to health, generated by the 2020 pandemic, but also due to the development of Silver Economy , with the birth of new needs and new services for an aging population which, in many cases, also has a good spending capacity. In particular, in the last ten years private healthcare has made great strides , and with it healthcare marketing . As reported in January 2023 by Quotidiano Sanità, once the Covid emergency is over, healthcare spending is decreasing again, falling to 131.724 billion in 2023, equal to 6.7% of GDP. However, the sector continues to show important opportunities, with the increase in private services and structures to support the NHS and, above all, with the inclusion of supplementary healthcare policies within corporate welfare packages, which benefit almost all employees with a national collective agreement.
The development of the sector is not only numerical, but also concerns the Middle East Phone Number List quality and quantity of the services offered , with the integrative, but also competitive, growth of various private or accredited entities, parallel to the public ones, which show an ever greater will - and at times the need – to promote yourself using digital channels. Thus giving life to the so-called Medical Marketing . How to promote yourself correctly: healthcare marketing strategies As happens in other sectors, even in Healthcare Marketing it is necessary to implement a strategy that allows the individual structure to attract the attention of potential customers, prevailing over competitors. The primary objective of Healthcare Marketing strategies is often to make themselves known and make known the different medical disciplines and specialties treated, the professionals who deal with them and the therapeutic modalities used for treatment, in order to increase the number of reservations in the facility . Promotional activity, however, comes up against certain legislative limitations , from the protection of personal data and GDPR compliance to the obligations established by national and provincial medical associations.
In this article we will see what are the obligations to follow for correct communication in the medical and healthcare sector , starting from the website up to the promotional strategy to be adopted. To do this, let's see some practical examples of our agency experience with clients in the medical-health sector. Ready to find out what it's all about? Healthcare Marketing strategies Photo by National Cancer Institute on Unsplash What requirements are needed for medical sites? In the medical-health sector, the websites of clinics, hospitals and public and private structures are subject to various legal constraints . Based on what was also analyzed for Dyadea Medical Centers, some are imposed, on a general level, directly by the legislator. This is what happens, for example, for the protection of patients' personal data, strengthened by the GDPR also with regards to the privacy policy and the images on the site. Others, however, refer to the ethics of the individual professionals who operate in the structure and to the limits imposed by the Medical Association at a national and local level, on a provincial basis. dyadea medical centersThroughout Italy, in particular, the Order requires its members to make a request for authorization from their order to which they belong so that the name of the doctor can be reported on the website. This procedure activates a subsequent control phase by the Order , complete with final approval of the site before going online.
The development of the sector is not only numerical, but also concerns the Middle East Phone Number List quality and quantity of the services offered , with the integrative, but also competitive, growth of various private or accredited entities, parallel to the public ones, which show an ever greater will - and at times the need – to promote yourself using digital channels. Thus giving life to the so-called Medical Marketing . How to promote yourself correctly: healthcare marketing strategies As happens in other sectors, even in Healthcare Marketing it is necessary to implement a strategy that allows the individual structure to attract the attention of potential customers, prevailing over competitors. The primary objective of Healthcare Marketing strategies is often to make themselves known and make known the different medical disciplines and specialties treated, the professionals who deal with them and the therapeutic modalities used for treatment, in order to increase the number of reservations in the facility . Promotional activity, however, comes up against certain legislative limitations , from the protection of personal data and GDPR compliance to the obligations established by national and provincial medical associations.
In this article we will see what are the obligations to follow for correct communication in the medical and healthcare sector , starting from the website up to the promotional strategy to be adopted. To do this, let's see some practical examples of our agency experience with clients in the medical-health sector. Ready to find out what it's all about? Healthcare Marketing strategies Photo by National Cancer Institute on Unsplash What requirements are needed for medical sites? In the medical-health sector, the websites of clinics, hospitals and public and private structures are subject to various legal constraints . Based on what was also analyzed for Dyadea Medical Centers, some are imposed, on a general level, directly by the legislator. This is what happens, for example, for the protection of patients' personal data, strengthened by the GDPR also with regards to the privacy policy and the images on the site. Others, however, refer to the ethics of the individual professionals who operate in the structure and to the limits imposed by the Medical Association at a national and local level, on a provincial basis. dyadea medical centersThroughout Italy, in particular, the Order requires its members to make a request for authorization from their order to which they belong so that the name of the doctor can be reported on the website. This procedure activates a subsequent control phase by the Order , complete with final approval of the site before going online.